Social Media = Avalanche of Customers?

In 1989, "Field of Dreams" gave us that great quote, "If you build it, he will come." Since then, we have regenerated it up a little to "If you build it, THEY will come." In the world of the internet, this is not at all times the case.


First off, if you just handmade your website for your commercial enterprise, getting noticed can take a while. So what do you do? Build connections by using trusted and true internet marketing tools.

This takes exertion on your part. Doesn't matter what type of business you have, you will need to get your hands dirty to connect and converse. Communicating with people is as simple as joining Twitter, Facebook, LinkedIn, Youtube, Myspace, Tagged, SEO Co-op!... Anywhere people communicate online, you want to be apart of.

Ok, you got your pages up in the social areas, now what? Simple, talk to everyman! Check out their profiles, posts, what games they play, learn about and talk about these things. Basically, pay attention to them.

Now the hook is set, offer tips, howto's, videos, blog posts. Show them how you can assist them and bring benefit to their life.

GIVE, Give, give. Give them a bit of what you have. Make them unable to say “No Thanks”, but instead say “More please and can I tell my friends about you?” Hook is set and you have reeled them in. This does not mean you conclude, oh no, it means you are on the right track. Keep a good customer documentation, notify with them, keep your tips and howto’s coming.