KEYWORDS!
The number one tool for higher rankings. SEO Co-op, Seobook are great sites to investigate the keywords you want to use. Remember to not only link your home page with these words but deep link them with other pages on your site. Build your site around these and you will see success.
GOOGLE!
Lets be honest, Google is the king of search engines, make sure your sites are Google friendly and you have set up your site in Google's Webmaster Tools.
LINK BUILDING!
The most effective way to boost results is still link building. Get link backs from relevant sites related to your market or targeted area. "I SHARE IF YOU SHARE" is a great strategy.
QUALITY!
I can not emphasize how important Quality is over Quantity. Having 5 pages of interesting, Quality information beats 100 pages of, well, crap!
ARTICLE/BLOG MARKETING!
Write up 500 to 700 word articles with links back to specific pages on your site. Leverage sites like Squidoo, Hubpages, facebook, LinkedIn to increase traffic and awareness.
MASTERPLAN!
If you want to be successful, you need a plan, a masterplan.Step One: Relevance - Keep your site and content relevant to the topic or niche you are pursuing. Straying from that can and will cause a page rank drop.
Step Two: Authority - Know WHAT you are talking about! Your site and content must reflect that you are the authority on the subject.
Step Three: Conversions - having 2000 visitors a day is nice unless NO ONE BUYS ANYTHING! You want to convert as many visitors into buyers as possible.
SEO is not as difficult as you might think. It can take a little time to get all your ducks in a row. But time taken now reaps great rewards later!
If you need some help of advice, please contact Rob Waibel at Waibel Online or check out SEO Co-op.
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