Push Your Competition Off the PAGE!

As I work SEO for myself and others, there is only one thing better than getting to that elusive number one spot, being in the top 3! The goal with this tip is to "push" your opponent off the page and thereby doubling your business dealings.

I learned somewhere that 87% of search engine traffic for a given keyword is allocated from occupying the Number 1 location in the search engine results page (SERP). I want to dispense a quick method to double your SERP positions and to improve the likelihood of your SEO keyword conversions.

Rankings the the premise for SEO; in order for SEO to be effective, it must produce ranking on the first page in search engines. This is the grand slam for any SEO optimizer. Once you have a top 10, you can use whats called the buddy system for lateral linking and pull other keywords into the spotlight.

The algorithm's used by search engines pay particular attention to a page's ability to offset all the unlikeness of a opponent's page and deem your page worthy above all others for a given search keyword or key phrase.

Each market has thier own metrics but the reality is the same once your page is in a top 3, better yet Number 1, 2, AND 3, in Google, Yahoo! and Bing. The fasted way to get there, in the top 3 in a search on your keyword, is to get a link from someone in those spots already to your site!

Doesn't matter where the link comes from, rankings are by the page and there is a definate daisy-chain effect. Links from others pages form a dynamic give and take relationship. This citation from a page ranked 1,2,3 or 4 to yours can give you the power boost needed to bypass those not aware of the power in linking.

Start off by paying attention to the search engine results page (SERP), this is the listing of web pages returned by a search engine in response to a keyword query entered by internet users. Where are you? Who is above and who is in the top three. Link build with them!
Query your keywords on Google and see who has the top 3 spots. Validate these competitiors are still around.
Use keyword research to find "related keywords" based on the Number 1 ranked link from the page that ranks and add it to a new page. Use approximate anchor text and overlapping keywords to boost your new page. Let that page get indexed, then see where you land!

ABOUT THE AUTHOR

Rob Waibel is the founder of Waibel Online, your affordable Website Design and SEO Services solution.

Special thanks to Jeffrey L. Smith