Just putting up a page or two will not get you ranked on search engines or bring you in tons of business. You need to use SEO Tools to get you moved up on the searches. This being said, Nick dropped us a line on things NOT to do!
- We all now that keywords are the "key" to getting noticed in search engines. Nick warns us that keywork stuffing, jamming our web site with our keywords, can actually hurt our rankings.
- Javascript and search engines don't really get along. Keep your javascript to a minimum.
- Although they look nice, iFrames are a "sure fire way to kill your SEO efforts" accourding to Nick. The web spiders can't read the frames or what is in them. This means that the spider only sees one page.
- Constant changing of your content is also a BAD idea. Design your page to reflect what you are offering and keep it.
- Having links are your pages is good, having links that go no where is BAD! I use Build Traffic's link checker. Saves me a ton of time.
- It's a good idea to interlink pages of your site. You can hyperlink important text on one page to another, even your blog. Do it tastefully, you don't want your users jumping all over and not really finding what they are looking for.
- Meta tags are as important today as ever. There are some free META tag generators on the web. I use them on ALL of my web sites.
- All your images need an alt value. make them detailed to what the photo/picture is.
- When it comes to web pages, K.I.S.S. really is the way to go. A good home page and then each additional page only covers one topic.
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